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3) Show management is an asset and can provide
you lots of extra profitable exposure. Work with them on providing value
to attendees through your travel presentations, workshops, sport
simulator and fascinating attractions. If you earn pre-show publicity
via their public relations/media firm, you could triple or more your
booth traffic, often for no charge.
4) Invest in quality. Use an exhibit with
easy-to-read graphics, ‘key word” descriptive and bold
“benefit-oriented headline graphics. Prospect should quickly
understand what types of activities you offer, where you go and level of
difficulty; all in less then 5 - 10 seconds or your prospects are gone.
5) Establish team-created objectives. Incorporate
your most friendly, motivated, and knowledgeable staff. Role-play and
practiced boothmanship before show.
6) Arrive before show. Meet with media;
establish sales representation and network with fellow travel
professionals. When the show starts you'll be better prepared and rested
then most.
7) Smile. Don't pounce on prospects. Establish
rapport before qualifying prospects. Ask open-ended questions,
"What do you think about foreign travel and river rafting?"
8) Use brochures (better yet a cheap flyer) as a
disengagement tool. Use "no's or not interested" as an
opportunity to move on to another prospects who's interested in your
type of trip or destination.
9) Take care of yourself. Schedule your staff
so that everyone is well rested. Drink plenty of water. Eat
well-balanced meals. Avoid alcohol at all times during show. Wear
comfortable shoes. Stretch your muscles while checking out other
exhibits. Use breath mints.
10) Follow-up. Contact key prospects
immediately after show with letters, calls and brochures. Continued
mailings and contacts increase chances of sales 65%.
Do you want free
travel marketing tips, resources and tele-seminars to increase
your sales, arrivals and profits? Go to http://www.AdventureBizSuccess.com
and get our E-newsletter and new Podcast, Tourism Business
Success.
Article Source: http://EzineArticles.com
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