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The Three Laws of Travel Prospects© Today’s
travel consumers, especially in active travel or exotic locations, want
to know three critical things fast about your business or tourism
destination before they give you a booking:
1. That others have traveled before them;
meaning your company has experience doing what it says it does.
2. That other people had a good time; meaning
you offer exceptional service, fun and educational experiences to
exciting places.
3. That nobody died; meaning you run safe
operations.
Because the world is so accessible, ever changing, and
occasionally volatile, would-be prospect must have their basic concerns
addressed before they can choose your company or destinations. Price,
length of stay, and types of activities, etc. is a secondary purchasing
decision after core safety and experience needs are met.
The First Key Element To Communicate If you
were looking to book a group on a rafting vacation, and you didn’t
know either of these companies, whom would you call first?
1. Joe’s Jolly Jaunts
2. Reba’s Rafting Rides - Since 1968, Over 147,000
Delighted Guests
Most would call Reba, because the top questions of her
experience and credibility have been answered in only three seconds.
Clearly the Reba’s Rafting Rides with so many happy guests and
twenty-eight years operations answers the “Three Laws of Travel
Prospects” fast; many traveled before you, had a good time and nobody
died.
Joe’s Jaunts proudly started last month awaits their
first group, pretty sure they will do a good job.
Are you ready to be the first...?
Everyone wants to know that the company they contacted
has experience, credibility and their safety is your top concern
–before they make a purchasing decision.
It does not matter if you are booking or supplying
college alumni rafting trips on advanced class IV rapid in Zambia or a
church birding cruise in Baja, Mexico. Apply this simple yet powerful
“psychological trigger” and your travel marketing will yield more
profits and arrivals guaranteed.
Credibility Sells More Travel The first step to
prove your expertise is called the Credibility Statement© (CS).
Here are five of the twelve effective methods to
communicate your credibility and sell more group travel.
This includes your:
1. Number of guests
2. Years of professional experience or company
operations
3. Awards and recognition
4. Testimonials – clients and media
5. Endorsements by known associations or celebrities
Do Not Bury Your Secret Travel Sales Weapon Do
not bury this important proof of credibility deep in your website,
brochure or video. The sad truth is, few time-challenged travel shoppers
will make it that far. It is SUPER IMPORTANT to make your Credibility
Statement very conspicuous. I recommend the upper left-hand corner of
all your marketing materials, because that is how we were trained to
read. Use your video voice over, top of cover letters and even on the
outside of envelopes. You can’t over emphasize credibility too much.
How-To Get Your Clients to Sell for You with Audio
Testimonials
What’s the #1 form of advertising? Word of mouth.
When you can get your clients to enthusiastically
share from their heart with others about the great trip or service they
received, you sell more don’t you?
There is some very cool, new and simple technology
that allows your clients to call into your own private phone number,
leave their testimonial and you can publish it on your website easy.
This is word of mouth advertising on steroids guaranteed to help you
sell more travel.
In the next article, learn the 2nd secret of
successful tourism marketing communications, the “Defining Headline”©.
If you want to sell more travel on your website, trade shows,
advertising and in your brochure, you cannot afford to miss this highly
profitable and mostly overlooked travel sales secret. Do you want free
travel marketing tips, resources and tele-seminars to increase
your sales, arrivals and profits? Go to http://www.AdventureBizSuccess.com
and get our E-newsletter and new Podcast, Tourism Business
Success.
Article Source: http://EzineArticles.com
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